Best Blog Ideas in 2023

 

1. Review Products and Services

Eighty-nine percent of customers say they read reviews before making purchases. Capitalize on this by creating blog posts that review popular products and services related to your industry.

If you head over to Google right now and type in “best,” you’ll likely be greeted by a variety of products or services that complete the search query.

2. Break Down Complicated Processes Into Simple Steps

People turn to Google when they can’t figure something out. Think of how many times you’ve Googled how to cook a meal, unclog a tub, or use features in your favorite soft water platform. More than one billion Google searches per day are in the form of a question.

You could put together a guide explaining how to do something you’re interested in or knowledgeable about. The guide should outline all the steps the reader needs to accomplish whatever they’re trying to do.

Let’s use website loading speed as an example. This is a popular topic right now with core web vitals becoming more relevant.

3 “Frequently Asked Question” (FAQ) Blog Posts

More than 14 percent of searches on Google are in the form of a question—if you can provide a comprehensive answer, you’ve got yourself a blog post idea.

The best part about writing an FAQ blog post is you have a good chance of getting the featured snippet section on Google if the article provides a lot of value to the reader.

If I search “what is a title tag” on Google, I get a lot of search results because this is a frequently asked question. At the top, you’ll find a result where Google took the answer from the blog post and put it right there for the reader.

4. “Ultimate Guide” Blog Posts

One great way to build authority for your website is creating ultimate guides. These guides exhaustively break down every step necessary to complete a task.

Thorough content, like that contained in an ultimate guide, is becoming the norm. As of 2021, the average blog post was over 1,400 words; longer than ever in the past. The same study found content that is 3,000 words or more tends to perform better.

5. Data-Driven Blog Posts

Backlinks are crucial for SEO – the URLs in the top position in the SERPs have an average of 3.8 times more backlinks than the URLs in positions 2 through 10.

When you’re looking for blog ideas or topics, you want to make sure your content is relevant and in demand. One way to do this is by blogging about data relevant to your niche.

What do I mean by this?

Great data is factual information found through experiments, tests, and surveys. The more eye-popping the data, the more attention you’ll generate.

Creating blog posts by compiling a lot of data into one article is a great way to earn backlinks. Whenever someone is looking for data to add to their article, they’ll find that information in your blog post and ideally link back to your site.

Take this article on 99 mind-blowing digital marketing statistics as an example. It’s essentially a giant list of data on social media, content marketing, SEO, and more. It’s a great resource for people looking to gather data on this subject.

If you have access to internal data or analytics, you can use that to create data-driven posts about industry trends.

Here’s how to create data-driven posts:

1. Brainstorm questions you can answer with either data you have on hand, or have the resources to research (i.e. conducting a survey). Use tactics like utilizing keyword research tools, conducting manual searches,
2. Carry out the analysis/survey.
3. Write a post that explains your results.
4. Be sure to include data visualizations!

6. Blog Posts With Tutorial Videos

As we all know, video is king. Ninety-seven percent of marketers use videos to help their customers better understand products and services. You should do the same.

There’s a reason why Google displays videos as the first result of many “how-to” queries.

7. Incorporate Trends Into Your Blog Posts

It’s no secret that trends come and go, but you can snag some decent traffic by writing about current trending topics in your industry.

The keyword “trends” paired with industry terms like “social media,” “marketing,” “hair color,” etc., account for millions of Google searches per month. This shows you have a great chance of capturing traffic if you cover trends in your industry in your blog posts.

8. Industry News

Forty-one percent of blogs report on industry news. News blog posts might not be the greatest for SEO, but they generate a very loyal audience that hangs on your every word, and could indirectly boost your position in the SERPs.

This one is similar to the previous example, but there’s a core difference. Trending topics means sharing information your audience is likely to be interested in. With news, you share the news and offer up your thoughts and opinions.

9. Blog Posts About Social Justice Topics

Fifty-nine percent of Americans say it is unacceptable for brands to remain silent on social justice issues. This figure will likely continue to climb.

Blog posts that take a strong stand can also generate social shares and backlinks. You could write about the latest trends in social justice, whether it be in women’s rights, LGBTQ+, or racial injustice.

The key here is to be yourself and not be afraid to stand on one side. We live in a relatively divided world, so standing up for something you believe in is admirable. Blogging about these topics is a great way to generate a loyal audience and build an email list.

Campus Pride is a popular blog/organization that focuses on the acceptance of the LGBTQ+ community on college campuses. They write about topics centering around mental health, campus safety, and career development.

Be sure to take an authentic stance if you’re going to incorporate social justice topics into your blog.

Think about not only what issues matter to you, but also what issues make sense for your brand to post about. For example, Patagonia is an outdoor apparel and equipment retailer. It makes sense that they align themselves with environmental issues, like sustainability and conservation.

You can find a trending cause that you’re interested in and start compiling blog post ideas that showcase your stance on the issue (while also providing value to the user). Leading the pack and standing for something can have a major impact.

10. Listicle Blog Posts

Lists are the second most popular type of blog post, with 54 percent of bloggers producing them.

A listicle is a simple but effective blog post format. It lists out a series of items, places, things, services, and pretty much anything else you can think of.

Here are some great listicles to inspire your own:The reason listicles are so popular is that they’re skimmable and easy to absorb. Humans have an eight-second attention span. That means you need to grab attention fast and work to keep it. Listicles are a great way to draw readers in and give them what they want.

To create listicles, do keyword research using any of the methods we’ve already outlined and identify topics that can be made into lists. An example is this very post! We knew our audience searches for help with blog topics (the keyword “blog topics” has 1000 monthly searches). Blog topics is a keyword that fits the list format well.

11. Fact-Checking/Myth Busting Blog Posts

In a world where information is endless, there’s a lot of misinformation out there. In fact, in 2021, 62 percent of internet users said they had encountered fake information when surfing the web.

This is why putting together a blog post that breaks some common myths in your industry is a great way to draw in traffic.

For example, I’d be interested in an article outlining myths about entrepreneurship. Many people think entrepreneurs sit on beaches and drink margaritas all day, when that’s not really the case.

To create a fact-checking post:

1. Come up with a list of the most common myths in your industry.
2. Do some keyword research around the myths you choose to find titles, headers, and specific angles to cover.
3. Write an article debunking some of those myths.

12. Provide Niche Advice

Have you ever felt alone or like no one understands you? A lot of people feel that way and turn to Google or YouTube to ask questions and figure out if others feel the same.

Parenting blogs are a great example of this. When we’re constantly looking at social media and only seeing the best of everyone’s lives, it’s easy to feel insecure or insufficient in our own lives.

Mom blogs like At Home With Natalie offer an insight into the life of a young mom while also providing advice, products, and services that moms can use.

It’s okay if you’re not a parent; advice blog posts can cover a wide range of topics, including travel, cooking, mental health, DIY, SEO, and more.

Pretty much any topic will have some challenges, so think about where people struggle and offer solutions.

To find niche topics to provide advice on, search Quora, Answer the Public (or a similar tool), use your own knowledge, or do research on longtail search queries.

13. “Best of” Blog Posts

Best of blog posts round up the best items in a specific niche and break down the pros and cons. I love this idea because it can be used in any industry. This type of post is popular; 24 percent of bloggers publish roundup posts.

Blog about the best movies, songs, video games, cars, hotels, restaurants, colleges, SEO courses, keyword research tools, computers, the list goes on and on.

Google “best chainsaws 2021,” and you’ll see a bunch of home improvement and DIY blogs. Chain Saws Direct put together a blog post compiling their favorite chain saws of 2021.

You can literally do this for anything as long as there is traffic around that keyword.

Break down the features, benefits, pros, and cons of various goods and services. You might hear them sometimes called “product roundups.” It’s a great blog post idea for beginners because you don’t need the products in hand to do the reviews.

Many bloggers create affiliate marketing websites using this strategy.

14. Ask an Expert Blog Posts

Thirty-four percent of bloggers publish interview posts. Interviewing an expert builds authority for your blog while also name-dropping someone who might be more popular than you.

This happens a lot in the SEO industry, and you can find SEO experts interviewing other SEO experts; it goes back and forth.

Here’s an interview I did with Groove HQ that resulted in 1929 shares for their website.

You want to find an expert in your industry that people know, reach out to them, and see if they’ll answer some of your questions. To find an expert:

• search LinkedIn
• look at membership of professional organizations in your field
• look at authors of popular studies or articles in your field
• join or follow social media groups/accounts dedicated to your field and find the authority figures or ask for referrals

Make sure to make it easy for them. Don’t expect the expert to spend a ton of time on you, so you need to present the questions in a simple format, like a Google form.

Be sure to ask questions your readers want to know, not just the questions you want to know. To find these questions follow our previously-suggested methods of searching quora, using a tool like Answer the Public, or carrying out keyword research with a tool like Ubersuggest.

Once you have everything together, you can compile it into a blog post that provides value and insight for your readers.

15. Blog Posts on Topics Driven by Your Users

Are you looking for blog ideas? Why not ask your readers?

Turn to the social media channels your audience uses and ask what they want to read about.

Once you’ve determined some topics your readers are interested in, do keyword research around the topics to see if there is search volume. If there is, you found yourself a brilliant blog idea.