What is on-page SEO?

 The short answer is all the copy on your web pages which help you rank. SEO tuned blog content, title tags, image alt-tags, internal links between relevant content.

Google still looks for keywords on your website to match the search queries it runs. From its white paper on “How Search Works”:

“Next, algorithms analyze the content of web pages to assess whether the page contains information that might be relevant to what you are looking for.

The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance”

StudioHawk has an article on how you can improve your on-page SEO.

How does StudioHawk help you with On-Page SEO?

In your monthly reports, we suggest blog article ideas. These are based on keyword research, what people are looking for in your industry, what searches are trending, and other such data.

You can take these blog suggestions and write them yourself. Or you can get the new StudioHawk Content Team to write them for you.

We also make suggestions for the copy on Product Pages and Category Pages, the meta descriptions, page titles, and more.

We’re always on the lookout for what keywords and long-tail keywords are trending and can help you rank.